OPEN YY in Singapore and Malaysia – Official Retailer at Club21.com
OPEN YY is a contemporary fashion label known for its modern femininity, relaxed streetwear sensibility, and refined approach to everyday dressing. The brand blends casual silhouettes with thoughtful design details, creating pieces that feel expressive, wearable, and distinctly contemporary.
Available at Club21 boutiques and online, OPEN YY appeals to individuals who appreciate modern street-influenced fashion that balances comfort, fluid silhouettes, and understated style.
Shop the collection online: Club21.com
About OPEN YY
OPEN YY was founded in Seoul in 2020 by sisters Jiyoung Kim and Boyoung Kim, who are recognised as influential social media personalities within the Korean fashion scene. The brand was created with the vision of redefining women’s streetwear through modern silhouettes, relaxed tailoring, and expressive design.
OPEN YY quickly gained international attention for its casual-chic aesthetic with strong streetwear influence, combining asymmetrical cuts, fluid silhouettes, soft knit fabrics, and distinctive design details that give garments a confident yet feminine edge.
The brand’s name reflects the identity of its founders. “OPEN YY” is inspired by the sisters’ shared name “Young,” which is a homophone with two meanings in Korean. One interpretation represents brightness, while the other symbolises a flower bud. The concept reflects the brand’s belief that individuality can take different forms while sharing a common essence.
OPEN YY collections emphasise comfort, adaptability, and contemporary styling, offering garments that transition easily between casual and fashion-forward settings. The brand has been worn by global style icons including Kendall Jenner, Hailey Bieber, and members of Blackpink, further establishing its influence within modern street fashion.
Brand Philosophy:
- Contemporary streetwear interpreted through feminine silhouettes
- Fluid shapes and asymmetrical design details
- Comfort-driven clothing designed for modern lifestyles
- Fashion that celebrates individuality and subtle expression
Key Product Categories:
- Contemporary tops and statement T-shirts
- Relaxed dresses and skirts
- Casual trousers and fluid bottoms
- Knitwear, layering pieces, and streetwear essentials
OPEN YY collections combine streetwear ease with modern feminine design.
Shop OPEN YY in Singapore | Club21 Boutiques & Online
Available online at Club21.com and at selected Singapore boutiques:
Marina Bay Sands – The Shoppes
- Address: 2 Bayfront Avenue, Singapore 018972
- Hours: Sun–Thu: 10:30 AM – 10:30 PM | Fri–Sat & PH Eve: 10:30 AM – 11:00 PM
- Phone: +65 6304 1383 / +65 8121 3759
- View on Google Maps
- Situated in the Marina Bay waterfront retail and hotel cluster, accessible via Bayfront MRT (CE1/DT16) and connected to the CBD.
VOCO Orchard Singapore
- Address: 581 Orchard Road, Singapore 238883
- Hours: Mon–Sat: 10:30 AM – 7:30 PM | Sun & PH: 11:00 AM – 6:00 PM
- Phone: +65 8121 5133 / +65 6304 1455 / +65 6304 1459 / +65 6304 1331
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View on Google Maps
- Located along the Orchard Road retail belt near major hotels and shopping malls.
Product Highlights
Why OPEN YY Clothing Is Unique
- Streetwear-Inspired Femininity: Casual silhouettes blended with feminine design details.
- Asymmetrical Construction: Unique cuts and fluid shapes that create modern proportions.
- Effortless Styling: Pieces designed for relaxed, everyday wear with fashion-forward appeal.
- Cultural Influence: A contemporary Korean brand worn by global fashion icons and trendsetters.
Style and Category Positioning
OPEN YY sits within contemporary street-influenced fashion, combining casual silhouettes with modern feminine design.
The brand appeals to individuals who appreciate relaxed styling, expressive details, and fashion rooted in contemporary culture.
Is OPEN YY Good for Work, Travel & Everyday Wear?
Work: Suitable for relaxed workplaces and creative industries.
Travel: Lightweight fabrics and comfortable silhouettes make OPEN YY ideal for travel wardrobes.
Everyday: Designed for daily wear with strong emphasis on comfort and modern styling.
OPEN YY resonates with individuals who prefer effortless fashion that feels contemporary, relaxed, and expressive.
Fit & Wearability
OPEN YY garments typically feature relaxed or contemporary fits, often incorporating fluid silhouettes and soft tailoring.
Fit may vary depending on design and styling intention.
Reviewing measurements is recommended to achieve the desired fit.
Care & Fabric Considerations
Care requirements vary by fabric and construction. Gentle washing or professional care may be recommended for certain pieces. Always follow garment care instructions.
Authenticity, Warranty & Aftercare
OPEN YY is sold through authorised retailers. Club21 provides authenticity assurance, boutique support, and aftercare guidance for eligible purchases made in Singapore and Malaysia.
Buyer’s Guide: Is OPEN YY Worth It?
Pros
✓ Modern streetwear with feminine styling
✓ Comfortable silhouettes suitable for everyday wear
✓ Distinct contemporary Korean fashion identity
Considerations
▢ Relaxed styling may feel casual for formal wardrobes
▢ Seasonal availability may vary
Best For
- Contemporary streetwear wardrobes
- Everyday and travel dressing
- Individuals who value relaxed, expressive fashion
Worth It If…
You appreciate contemporary fashion that blends streetwear comfort with modern feminine design.
Frequently Asked Questions (FAQ)
1. What is OPEN YY known for?
OPEN YY is known for modern women’s streetwear that combines relaxed silhouettes with contemporary design details.
2. Who founded OPEN YY?
OPEN YY was founded in Seoul by sisters Jiyoung Kim and Boyoung Kim.
3. Is OPEN YY considered luxury?
The brand sits within contemporary fashion, focusing on modern design, quality materials, and streetwear-inspired aesthetics.
4. Does OPEN YY run true to size?
Most pieces feature relaxed silhouettes, though fit may vary depending on design.
5. Why is the brand called OPEN YY?
The name comes from the founders’ shared name “Young,” which symbolises both brightness and a flower bud, reflecting individuality and growth.
6. Where can I buy OPEN YY in Singapore and Malaysia?
At selected Club21 boutiques in Singapore, or online at Club21.com.
Shop Online or Visit a Boutique Today
Explore the full OPEN YY collection online at Club21.com or visit a Club21 boutique in Singapore to experience contemporary fashion defined by refined simplicity, comfort, and modern elegance.
