Livestream Talking Points - CDG Play, Mardi, Carlyn, FOGE
1.ABOUT CLUB 21
One of Asia’s leading luxury fashion curators.
Founded in Singapore in 1972, Club21 carries over 170+ global designer brands across 80+ retail stores in Asia. Known for style, craftsmanship, and forward-thinking fashion, Club21 is part of the COMO Group, which also spans hotels, restaurants, and wellness.
2.PRODUCTS
Curated by fashion stylists and experts — each piece is hand-picked for style and quality.
Imported directly from brand owners.
100% authentic luxury.
3.RETURNS & EXCHANGES
No exchanges, only returns.
Keep tags and original packaging for returns.
Want a different item? Please re-order in the next livestream.
4.TIPS FOR CREATORS
Show why the product is special (authenticity, curated selection, craftsmanship).
Highlight each brand’s uniqueness and story.
Include close-ups.
Mention the return policy - easy returns.
COMME des GARÇONS PLAY
Brand DNA
Minimalist, iconic, and quietly expressive everyday fashion. A diffusion line of Comme des Garçons founded by Rei Kawakubo. PLAY focuses on simplicity with a signature twist — understated pieces with strong identity.
Design codes (how to recognise it)
Clean, minimal silhouettes
Neutral colour palette (black, white, grey, navy)
Signature heart logo with eyes (by Filip Pagowski)
Slim, structured fits (especially tees and knits)
Subtle logo placement — small but instantly recognisable
Hero products
Heart logo tees (single or multiple hearts)
Striped long sleeve tops
Cardigans with heart patch
Hoodies and sweatshirts
On-live phrases
“Simple but iconic”
“Effortlessly cool”
“Easy everyday essential”
“Recognisable but not loud”
“Timeless wardrobe staple”
Why people love it
Easy to style with anything
Subtle flex — logo is iconic but not flashy
Works across casual and smart-casual looks
High-quality basics with design identity
Social proof
Worn by global creatives, fashion insiders, and celebrities like Pharrell Williams, G-Dragon, and Kendall Jenner. Frequently seen in street style across Tokyo, Paris, and Seoul.
MARDI MERCREDI
Brand DNA
Playful, youthful, fun everyday fashion with personality. Founded in South Korea. The brand name means "Tuesday" and "Wednesday" in French.
Design codes (how to recognise it)
Soft pastel and neutral colours
Relaxed, slightly oversized fits
Cute graphics- Dachshund and flowers
Layered, easy styling
Hero products
Graphic tees
Slim and cropped tees
Sweaters and casual tops
On-live phrases
“Cute and easy to wear”
“Perfect café-date outfit”
“Very Instagram vibe”
“Fun everyday pieces”
Why people love it
Comfortable but stylish
Adds personality to simple outfits
Great for casual and weekend wear
Social proof
Seen on K-pop idols such as NewJeans’ Minji, IVE’s Jang Wonyoung, Red Velvet members, Korean influencers and café-style creators. Popular across Korean street style and social media.
Fear of God Essentials
Brand DNA
Elevated streetwear: minimalist, premium, comfort-first
Luxury basics designed for everyday life
Design codes (how to recognise it)
Neutral earthy palette: beige, grey, black, olive, white
Oversized silhouettes with relaxed proportions
Subtle “ESSENTIALS” logo branding
Clean, modern shapes
Hero products
Tees and long sleeves
Hoodies and crewnecks
Sweatpants and sweatshorts
Matching lounge sets
On-live phrases
“Premium everyday basics”
“Perfect oversized fit”
“Super comfy but still stylish”
“Effortless streetwear”
Why people love it
Feels luxurious but casual
Easy to mix and match daily
Comfortable yet fashion-forward
Social proof
Worn by Justin Bieber, Rihanna, Kanye West, Hailey Bieber, LeBron James. Strong following across athletes, musicians, and streetwear culture
Carlyn
Brand DNA
Korean contemporary bag brand
Feminine, functional, and trend-driven
Lightweight, practical with a soft luxury feel
Designed for everyday use with a stylish, effortless look
Design codes (how to recognise it)
Soft, quilted / padded textures
Lightweight nylon materials for all-day comfort
Clean, minimal design with subtle logo detailing
Neutral and pastel colour palettes (very K-fashion)
Compact yet highly functional shapes
Hero products
Quilted bags
Shoulder bags / crossbody bags
Everyday functional handbags
On-live phrases
“Very lightweight, super comfortable for all-day use”
“Very popular Korean style, trending now”
“Easy to match—casual or slightly dressed up also can”
“Functional with good storage, very practical”
“Perfect everyday bag, not bulky at all”
“Gives you that effortless K-fashion look”
Why people love it
Stylish yet highly practical
Lightweight and easy to carry daily
Affordable entry into Korean designer bags
Trendy without being over the top
Social proof
Popular among Korean influencers and widely seen in K-fashion styling, especially among younger trendsetters and content creators, making it a go-to brand for everyday Korean-inspired looks
