Copy of Livestream Talking Points - 25 April
1.ABOUT CLUB 21
One of Asia’s leading luxury fashion curators.
Founded in Singapore in 1972, Club21 carries over 170+ global designer brands across 80+ retail stores in Asia. Known for style, craftsmanship, and forward-thinking fashion, Club21 is part of the COMO Group, which also spans hotels, restaurants, and wellness.
2.PRODUCTS
Curated by fashion stylists and experts — each piece is hand-picked for style and quality.
Imported directly from brand owners.
100% authentic luxury.
3.RETURNS & EXCHANGES
No exchanges, only returns.
Keep tags and original packaging for returns.
Want a different item? Please re-order in the next livestream.
4.TIPS FOR CREATORS
Show why the product is special (authenticity, curated selection, craftsmanship).
Highlight each brand’s uniqueness and story.
Include close-ups.
Mention the return policy - easy returns.
Ami Paris
Brand DNA
Effortless Parisian chic: relaxed, refined, everyday luxury
“Clothes for friends” philosophy: stylish but easy and wearable
Design codes (how to recognise it)
Soft neutral tones: navy, camel, white, muted pastels
Clean, relaxed tailoring with comfortable fits
Subtle logos and understated details
Smart-casual silhouettes that feel polished but not formal
Hero products
Tees, polos, shirts, knitwear, sweaters
Hoodies and relaxed tailoring
Sneakers and small leather goods
On-live phrases
“Very Parisian, very effortless”
“Polished but comfortable”
“Easy everyday luxury”
“Looks put-together without trying”
Why people love it
Timeless and wearable
Perfect from office to weekend
Quiet sophistication without loud branding
Social proof
Worn by Omar Sy, Whoopi Goldberg, Choi Woo-shik, Jessica Alba, Kate Hudson, Seth Rogen. Featured in Emily in Paris (netflix). Popular among fashion editors and Paris Fashion Week guests
Carlyn
Brand DNA
Korean contemporary bag brand
Feminine, functional, and trend-driven
Lightweight, practical with a soft luxury feel
Designed for everyday use with a stylish, effortless look
Design codes (how to recognise it)
Soft, quilted / padded textures
Lightweight nylon materials for all-day comfort
Clean, minimal design with subtle logo detailing
Neutral and pastel colour palettes (very K-fashion)
Compact yet highly functional shapes
Hero products
Quilted bags
Shoulder bags / crossbody bags
Everyday functional handbags
On-live phrases
“Very lightweight, super comfortable for all-day use”
“Very popular Korean style, trending now”
“Easy to match—casual or slightly dressed up also can”
“Functional with good storage, very practical”
“Perfect everyday bag, not bulky at all”
“Gives you that effortless K-fashion look”
Why people love it
Stylish yet highly practical
Lightweight and easy to carry daily
Affordable entry into Korean designer bags
Trendy without being over the top
Social proof
Popular among Korean influencers and widely seen in K-fashion styling, especially among younger trendsetters and content creators, making it a go-to brand for everyday Korean-inspired looks
Fear of God Essentials
Brand DNA
Elevated streetwear: minimalist, premium, comfort-first
Luxury basics designed for everyday life
Design codes (how to recognise it)
Neutral earthy palette: beige, grey, black, olive, white
Oversized silhouettes with relaxed proportions
Subtle “ESSENTIALS” logo branding
Clean, modern shapes
Hero products
Tees and long sleeves
Hoodies and crewnecks
Sweatpants and sweatshorts
Matching lounge sets
On-live phrases
“Premium everyday basics”
“Perfect oversized fit”
“Super comfy but still stylish”
“Effortless streetwear”
Why people love it
Feels luxurious but casual
Easy to mix and match daily
Comfortable yet fashion-forward
Social proof
Worn by Justin Bieber, Rihanna, Kanye West, Hailey Bieber, LeBron James. Strong following across athletes, musicians, and streetwear culture
Human Made
Brand DNA
Japanese lifestyle streetwear brand
Vintage-inspired with playful, nostalgic graphics
Blends Americana workwear with modern design
Detail-focused with a collectible appeal
Design codes (how to recognise it)
Retro / vintage aesthetics
Bold graphics (hearts, ducks, slogan prints)
Visible branding and logo play
Workwear influences (jackets, denim styles)
High attention to detailing and finishing
Hero products
Graphic T-shirts
Outerwear (jackets, varsity styles)
Accessories (caps, small lifestyle items)
On-live phrases
“This is a very iconic Human Made graphic”
“Vintage-inspired, very collectible piece”
“Japanese craftsmanship with great attention to detail”
“Very unique design, stands out easily”
“Easy statement piece for your outfit”
“Features the slogan ‘The Future Is In The Past’”
Why people love it
Strong, recognisable identity
Collectible and limited-feel pieces
High-quality materials and finishing
Social proof
Founded by Nigo, a key figure in Japanese streetwear, with strong influence globally and worn by celebrities and streetwear enthusiasts
Represent
Brand DNA
Represent is a British luxury streetwear brand founded in 2011 by brothers George and Michael Heaton.
Represent exists to continuously push the evolution of British luxury streetwear, creating elevated pieces by enthusiasts, for enthusiasts—blending refined craftsmanship with the raw edge of street culture.
Design codes (how to recognise it)
The "Metal Bar": A small, silver-tone metal logo bar usually found on the kangaroo pockets of hoodies or the hems of shirts.
Heavyweight Fabrics: Most garments use ultra-premium cotton (up to 480gsm) for a structured, luxury feel.
Faded/Vintage Washes: A signature "vintage black" and garment-dyed finish that mimics old band tees.
Owners' Club Graphics: Clean, varsity-style typography often featuring the phrase "Powered by Enthusiasts."
Structural Fits: Boxy, oversized bodies paired with slightly tight, ribbed hems for a unique "draped" silhouette.
Design codes (how to recognise it)
Signature metal bar logo on hoodies and hems.
Heavyweight premium cotton for a structured feel.
Faded, vintage-style washes, especially “vintage black.”
Owners’ Club varsity graphics with bold messaging.
Boxy, oversized fits with ribbed hems for a draped silhouette.
Hero products
Owners’ Club Hoodie: Iconic tonal hoodie.
247 Pant: Technical, water‑repellent cargo.
Bulldog / Thoroughbred Tees: Bold British heritage graphics.
Apex Sneaker: Luxury skate‑inspired low‑top.
On-live phrases
Constant Progression"
"By Enthusiasts, For Enthusiasts"
"British Luxury"
"Every Scenario, 24/7"
"Owners' Club"
Solid Homme
Brand DNA
Korean menswear brand focused on modern luxury tailoring with a minimal, sport-luxe direction
Blends clean tailoring, street influence, and wearable everyday luxury
Designed for urban lifestyle with understated sophistication
Strong emphasis on fabric quality, fit, and construction
Design codes (how to recognise it)
Clean, minimal silhouettes with refined tailoring
Relaxed but structured fits (effortless but polished)
Neutral tones like black, grey, navy, beige
Subtle design details (paneling, layering, texture play)
Sport-luxe elements such as technical fabrics and hooded tailoring
Logo-light / quiet luxury aesthetic
Hero products
Tailored outerwear (coats, structured jackets)
Hybrid blazers and smart casual jackets
Relaxed tailored trousers
Premium knitwear and elevated basics (hoodies, sweatshirts, shirts)
On-live phrases
“This is Korean modern luxury menswear”
“Very clean and minimal, but the quality is very premium”
“You can feel the tailoring and fabric when you wear it”
“This is quiet luxury menswear — no loud logo, but strong presence”
“Perfect for smart casual, office to weekend wear”
“Effortless elevated everyday style”
Why people love it
Easy to wear and style daily
Looks expensive without obvious branding
Strong tailoring gives a sharp, polished look
Comfortable but still structured
Timeless and not trend-driven
Balances formalwear and streetwear perfectly
Social proof
Solid Homme is a well-established Korean luxury menswear brand widely recognised in the fashion and entertainment styling scene. It is frequently seen in Korean celebrity styling, K-drama wardrobes, and fashion editorials. The brand is respected for shaping the modern Korean “minimal sport-luxe tailoring” aesthetic and is commonly associated with stylist-driven celebrity fashion looks rather than logo-heavy endorsements.
WE11DONE
Brand DNA
Korean contemporary street-luxury brand
Minimalist yet bold, blending streetwear with high fashion
Focus on oversized silhouettes, clean aesthetics, and premium feel
Gender-neutral, modern, and trend-forward
Design codes (how to recognise it)
Oversized / boxy silhouettes
Clean cuts with structured shapes
Minimal branding (often subtle logo placement)
Neutral tones (black, grey, white) with occasional statement pieces
Denim, washed finishes, and premium fabric textures
Hero products
Graphic / logo T-shirts
Hoodies & sweatshirts
On-live phrases
“This is a signature oversized Korean fit”
“Very on-trend, K-fashion style”
“Easy to style for both casual and smart looks”
“Premium fabric and cutting”
“Unisex piece, very versatile”
Why people love it
Trendy Korean fashion aesthetic
High-quality materials and tailoring
Unique oversized fit that stands out
Social proof
Founded by Kwon Da-mi (G-Dragon’s sister), and well-recognised in the Korean fashion scene, with strong influence among celebrities, influencers, and K-fashion trendsetters.
WOOYOUNGMI
Brand DNA
Wooyoungmi is a pioneering Korean luxury menswear brand founded in 2002 by Youngmi Woo and the first independent Korean label to debut in Paris. Known for its architectural tailoring and a soft, feminine perspective on masculinity, the brand delivers a refined and artistic take on modern luxury.
Design codes (how to recognise it)
Signature square logo in metal or embroidery, placed on the neck or chest.
Architectural tailoring with sharp shoulders and clean lines.
Layered, oversized proportions that drape with intention.
Refined neutral palette with deep, romantic accents.
Bold “WOOYOUNGMI PARIS” back branding on key pieces.
Hero products
Square Logo Tees: Heavyweight essentials with signature neck hardware.
Back‑Logo Hoodies: Iconic Seoul street staples.
Oversized Tailored Coats: Fluid, modern luxury outerwear.
Wide‑Leg Trousers: Known for a perfect break over footwear.
On-live phrases
Architectural elegance
The female gaze on menswear
Detail-oriented futurism
Sophisticated urban uniform
Artistic androgyny
Why people love it
A gateway to high fashion—more artistic than streetwear, yet highly wearable.
A distinctive female perspective that prioritizes how menswear feels, not just how it looks.
Precise tailoring that subtly elevates and flatters the wearer’s silhouette.
Social proof
A K‑wave staple worn by BTS, Choi Woo‑shik, and Lee Jung‑jae, with global fans like Troye Sivan, Yeonjun (TXT), and Big Matthew—cementing its status from Seoul street style to Paris Fashion Week front rows.
