There’s no denying that streetwear has definitely made its way into luxury fashion. Simply ask any hypebeast and they’ll tell you that streetwear is not just a trend —it’s a lifestyle. Once reserved for the skater kids, it’s now common to see a pair of sneakers and a hoodie on a model walking down the runways of Paris as it is to find them in the streets.
To help you amp up your streetwear game, we take a deep dive into what streetwear is and we’ve rounded up some of our favourite streetwear brands you need to know for sartorial success.
What Is Streetwear?
Taking inspiration from hip-hop culture and the skater style, streetwear incorporates comfortable yet trendy clothing such as graphic tees, sweatpants and expensive sneakers. Followers of the latest trends in streetwear are known as hypebeasts and thy would go to great lengths to get their hands on limited edition hoodies, sneakers and more.
Unlike other areas of fashion, streetwear is often size-inclusive, gender-neutral and made or worn by people of colour.
Throughout history, streetwear has been predominantly influenced by hip-hop — such as the 80’s and 90’s rap scene for gold chains, bucket hats, tracksuits and white Nikes. Recently, streetwear has seen a new influence: K-Pop. Streetwear is expanding its musical taste, thanks to the worldwide popularity of K-Pop bands such as BTS and Blackpink.
Streetwear Brands You Need To Know
1. CDG Play
Known for its outlandish designs and bizarre runway shows, Comme des Garçons can be easily identified by the iconic bug-eyed heart logo. The fashion house’s imprint, Play, is known for quite the opposite. It’s more subtle and focuses on simple staple items such as Breton tops, hoodies and logo tees. Play also has a long-running collaborative effort with Converse, which has been the heart shape stamped on the Chuck Taylor All Star 70.
컨버스 빅 하트 로우탑
₩207,000
꼼 데 가르송 놀다 반대 컨버스 피카부 하트 로우컷 스니커즈 화이트 COMME des GARCONS PLAY x Converse 스니커즈는 프리미엄 캔버스 갑피, 아이코닉한 오버사이즈 CDG PLAY 하트 앤 아이 그래픽, 오소라이트 안창으로 편안함을 선사합니다. 어퍼:코튼 / 솔:러버 하얀색 로우 컷 앞면 레이스로… read more
더블 아이 남성 가디건
₩461,000
콤 데 가르송 플레이 더블 아이 남성 가디건 심플하면서도 고급스러운 COMME des GARCONS PLAY 가디건으로 니트웨어 게임의 수준을 높이세요. 브랜드의 미니멀한 미학을 그대로 유지한 이 제품은 브랜드의 아이코닉한 레드 하트 로고가 특징이며 매우 부드러운 울 소재로 제작되어 쉽고 편안하게 착용할… read more
거꾸로 된 단어 티 남자
₩104,000
콤 데 가르송 플레이 거꾸로 된 Word Tee Men 유쾌하고 그래픽이 풍부한 스타일링은 COMME des GARCONS PLAY의 미학을 대표하는 특징이며, 그 대표적인 화이트 코튼 티셔츠를 만나보세요. 늘 그렇듯이 확산선???의 시그니처 하트 마스코트가 특징??? 이번에는 칠흑색으로 칠해져 있으며, 거꾸로 된 ???PLAY… read more
2. Undercover
Brand’s founder Jun Takahashi was greatly influenced by the UK punk scene, which heavily inspired some his most daring designs. Once popular in the 90’s fashion in Tokyo, Undercover has grown to becoming one of the most respected and prominent labels in the streetwear industry. Expect quirky tees splashed with over the top printed graphics.
3. Yohji Yamamoto
Hailed for his much lauded success in high fashion and streetwear, Yohji Yamamoto challenges convention. Known for his dark, evocative palettes and androgynous silhouettes, his designs are the opposite of Harajuku’s colourful subcultures. Yohji Yamamoto has also collaborated with Adidas to create Y-3, one of the brands at the forefront of streetwear.
4. Blackjack
Blackjack started in 1996 as a multi-label boutique and a love-child of first-line boutiques, Club 21 and Club 21 Men. Having influenced a generation of progressive thinkers in the 90s, Blackjack created a community of like-minded and inclusive fashion forward fashionistas of today. It was a ‘club’ for the alternative, the brave and the die-hard rebels. The label features oversized tees for men and women and i's is back to inspire as a fashion brand to a new community that is all about Peace, Love & Unity.
