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Following stints at Lemaire and as a Design Assistant at Louis Vuitton under Virgil Abloh, Jiyongkim started his eponymous menswear brand. Known for its creative silhouettes – they are not straight and have the extraordinary details such as natural draping created by the pattern work – and the special fabric treatment, known as sun-bleaching, his designs have made him one of the most exciting Asian menswear labels to watch.