Livestream Xie Le

Is this authentic?

Answer: Club 21 has been around for 54 years, with retail stores in Marina Bay Sands, Takashimaya and many more, total 15 retail stores in Orchard and MBS area. We're now doing live on Club21 account. If you know Club21, you know it's real. Besides CDG Play, they also carry international luxury brands like Thom Browne etc.

 

Tips to check if the product is authentic (CDG PLAY)

XXXX

XXX

 

AMI PARIS

Brand DNA
Effortless Parisian chic: relaxed, refined, everyday luxury
“Clothes for friends” philosophy: stylish but easy and wearable

Size Recommendation

XS:

  • Weight between 40kg to 45kg 
  • Height below 160cm

S:

  • Weight between 40kg to 45kg 
  • Height below 160cm

M:

  • Weight between 40kg to 45kg 
  • Height below 160cm

 

Design codes (how to recognise it)
Soft neutral tones: navy, camel, white, muted pastels
Clean, relaxed tailoring with comfortable fits
Subtle logos and understated details
Smart-casual silhouettes that feel polished but not formal

Hero products
Tees, polos, shirts, knitwear, sweaters
Hoodies and relaxed tailoring
Sneakers and small leather goods

On-live phrases
“Very Parisian, very effortless”
“Polished but comfortable”
“Easy everyday luxury”
“Looks put-together without trying”

Why people love it
Timeless and wearable
Perfect from office to weekend
Quiet sophistication without loud branding

Social proof
Worn by Omar Sy, Whoopi Goldberg, Choi Woo-shik, Jessica Alba, Kate Hudson, Seth Rogen. Featured in Emily in Paris (netflix). Popular among fashion editors and Paris Fashion Week guests

 

FEAR OF GOD ESSENTIALS

Brand DNA
Elevated streetwear: minimalist, premium, comfort-first
Luxury basics designed for everyday life

Design codes (how to recognise it)
Neutral earthy palette: beige, grey, black, olive, white
Oversized silhouettes with relaxed proportions
Subtle “ESSENTIALS” logo branding
Clean, modern shapes

Hero products
Tees and long sleeves
Hoodies and crewnecks
Sweatpants and sweatshorts
Matching lounge sets

On-live phrases
“Premium everyday basics”
“Perfect oversized fit”
“Super comfy but still stylish”
“Effortless streetwear”

Why people love it
Feels luxurious but casual
Easy to mix and match daily
Comfortable yet fashion-forward

Social proof
Worn by Justin Bieber, Rihanna, Kanye West, Hailey Bieber, LeBron James. Strong following across athletes, musicians, and streetwear culture

 

WOOYOUNGMI

Brand DNA
Quiet luxury menswear: refined, architectural, sophisticated
Designer tailoring with a modern edge

Design codes (how to recognise it)
Structured silhouettes with clean lines
Muted palette: black, grey, beige, soft tones
Premium fabrics and sharp construction
Minimal or hidden branding

Hero products
Tailored jackets and bombers
Shirts and polos
Elevated tees and hoodies
Smart trousers and outerwear

On-live phrases
“Quiet luxury”
“Very clean and sophisticated”
“Designer craftsmanship”
“Understated but premium”

Why people love it
Looks expensive without logos
Timeless and mature style
Elevates everyday outfits

Social proof
Featured regularly at Paris Men’s Fashion Week
Seen on artists and creatives such as Troye Sivan, Moses Sumney, and fashion insiders
Recognised globally as a leading Korean luxury designer label